Motion graphics designer in Philadelphia
Motion ads, animated social posts, logo stings, teasers and Reel graphics, built in After Effects for Instagram and TikTok. I'm Paul Vu, a Philly creative director who designs the still and the motion version together, so everything moves like your brand.
[ Motion work ]
Made to move.
A motion ad for Quaker City Motor Sport, Reels and a giveaway teaser for Pristine Home Care, and a looping 3D animation made in Blender. Tap a video for sound.
[ The short version ]
Movement gets the stop.
In a feed full of still images, movement is the fastest way to stop a thumb. But motion only works if the message lands in the first second, reads without sound and still looks like your brand.
I design the static and motion versions of a piece together, from the same files. The logo, type and colors stay exactly on brand, and the animation is built around one idea instead of effects for the sake of effects.
Motion graphics also come built into my social media management service, so animated posts show up in your feed every month.
[ What I make ]
Motion for the feed.
01 / Paid social
Motion ads
Ads for Meta and TikTok that land the hook in the first second and the offer without sound, in every size the placement needs. See my ad campaigns.
- 9:16, 4:5 & 1:1
- Hook-first openings
- Sound-off captions
- Variation sets
02 / The feed
Animated posts & Reel graphics
Animated carousels and posts, kinetic type, lower thirds, captions and graphic packs for Reels and TikToks that keep every video on brand.
- Animated posts
- Kinetic typography
- Caption styles
- Reel graphic packs
03 / The signature
Logo stings & intros
A short logo animation for the start or end of your Reels, ads and videos, designed to read in a second.
- Logo stings
- Intros & outros
- End cards
- Watermarks
05 / Hands-on
Stop motion
Product stop motion shot frame by frame, like the content I built for Gopuff's app and social. See the Gopuff project.
- Product stop motion
- Looping clips
- App & social sizes
06 / The third dimension
3D motion
Modeled, lit and animated in Blender, for products and scenes a camera can't get. See my 3D car renders and 3D, motion & AI.
- 3D product loops
- Scene animation
- Blender
- Render & grade
[ Stop motion for Gopuff ]
[ What works ]
Four rules for motion that works.
The first second is the ad. The hook, the product or the offer shows up before anyone decides to scroll.
Design for sound off. Most people watch muted, so every line that matters is on screen as text or captions.
One idea per piece. A single clear message, moved well, beats five messages fighting for attention.
Make every size on purpose. A 9:16 Reel, a 4:5 feed post and a 1:1 ad are laid out separately so nothing important gets cropped. More in ad creative that converts.
[ Who it's for ]
Local businesses
Motion ads and posts that make a small budget look big.
Brands & launches
Teasers, reveals and campaign motion.
Creators & artists
Logo stings, Reel graphics and promo clips.
Agencies & teams
Motion support on your campaigns, on brand.
[ How it works ]
The process
01 / Brief
The message, the platform and where the piece will run.
02 / Storyboard
Key frames and timing before anything is animated.
03 / Animate
Built in After Effects, with captions and every size you need.
04 / Deliver
Final files for each platform, ready to post or run.
Related work
All work
[ FAQ ]
Good questions
What motion graphics do you make?
Motion ads for Meta and TikTok, animated social posts, kinetic type and captions for Reels, logo stings, promo and event teasers, stop motion and 3D loops. Everything is built for the feed, in the sizes each platform needs.
What software do you use?
After Effects for motion graphics, Photoshop and Illustrator for the artwork, and Blender for 3D and motion. Stills and animation come from the same files, so the static and moving versions match.
Can you animate my logo?
Yes. A short logo sting works as an intro or outro for Reels, ads and videos, and I design it to read in the first second, sound on or off.
Do you make motion ads for Instagram and TikTok?
Yes. I build motion ads in 9:16, 4:5 and 1:1 with the hook in the first second and the offer readable without sound. See the ad campaigns I've made for Philly businesses.
Can you animate graphics I already have?
Usually, yes. Layered Photoshop or Illustrator files are ideal. Flat images and logos can be rebuilt in layers before they're animated.
Do you do 3D animation?
Yes. I model, light and animate in Blender. My 3D car renders include a looping animation, and the same approach works for products.
Do you do stop motion?
Yes. At Gopuff I built stop-motion content for the app and social. See the Gopuff project.
Can motion graphics be part of a monthly social plan?
Yes. Motion graphics are built into my social media management service, so animated posts and Reel graphics show up every month alongside carousels and video.
What do you need from me to start?
Your logo and brand files, any footage or photos, the platforms and sizes you need, and the one message each piece has to land. A rough idea or a reference you like helps too.
Do you work with clients outside Philadelphia?
Yes. Motion work is fully remote, so I work with brands anywhere.
How do I get started?
Send what you need animated through the contact form. You'll get a proposal with the scope, deliverables and timeline.
From the Design Dept.