Gopuff
Photography & stop motion
A new lifestyle photography library, campaign shoots and stop-motion content for Philadelphia-born delivery app Gopuff.
- Year
- 2019–2020
- Role
- Photographer, designer, illustrator, stop-motion animator
- Tools
- Photoshop, Illustrator, After Effects, Lightroom
- Services
- Content & social, 3D & motion
The brief
Gopuff is a Philadelphia-based delivery app operating in more than 650 US cities from 500 micro-fulfillment centers. They brought me in to rebuild their social photography: a new lifestyle photo library, video and animation ideas, and creative packaging for products sent to influencers and ambassadors.
The challenge
Gopuff delivers other brands' products, so the photos had to feel like Gopuff without being about Gopuff. Not every shot needed branding, but some had to carry it.
Mood board & research
After looking at competitors, I built a mood board around three styles: lifestyle shots with people and product, top-down product scenes, and product in real-world settings. Branded shots would bring in the delivery bag and a phone showing the app.
Photography
Each shoot followed the mood board. First, lifestyle with people and hands.
Second, top-down lifestyle scenes.
Third, product in real-world settings.
Then branded shots with Gopuff bags and the app on a phone.
Order / bag check
Weird combos people order
Stop motion
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