Freelance graphic designer in Philadelphia
I'm Paul Vu, an independent graphic designer and creative director in Philadelphia. Brands hire me for studio-level design without agency layers: brand identity, logos, social content, photography, merch and 3D, from the person who actually does the work.
[ What you can hire me for ]
One designer, the whole brand.
Brand identity & logos
Logos, colors, type and guidelines that work everywhere.
Social media content
Content systems, templates and posts that look like you.
Product photography
Product, lifestyle, sneaker, food and event shoots.
Merch design
Tees, hats, stickers and full drops.
Custom lettering
Graffiti logos, names and hand-drawn type.
Cover art & posters
Album covers, flyers, posters and artist branding.
3D, motion & AI visuals
Renders, animated logos and motion graphics.
Ad campaigns
Ad creative and social campaigns.
Creative direction
Leading the look across a brand, team or launch.
[ Why me ]
Why hire a freelancer like me
01 / Direct access
You talk to the designer, not an account manager. Feedback goes straight into the work.
02 / One look across everything
The same person can design the logo, shoot the photos and build the social content, so it all matches.
03 / Real experience
Five years leading the look of Kicks USA, a 200-store sneaker retailer, plus work for Gopuff and brands across Philly.
04 / Local when it counts
Meetings and shoots in person around Philadelphia.
[ Who I work with ]
Local businesses
Shops, detailers, restaurants and cafes.
Streetwear & sneakers
Brands built on culture and drops.
Musicians & artists
Releases, merch and artist brands.
Retail & ecommerce
Product photos, campaigns and content.
[ How it works ]
The process
01 / Call & brief
We talk through the goal, the audience and where the work will live.
02 / Proposal
Scope, deliverables and timeline in writing before anything starts.
03 / Design & refine
Concepts first, then rounds of feedback until it's right.
04 / Deliver
Every file you need, organized and ready to use.
Selected work
All work
[ FAQ ]
Good questions
Do you work with clients outside Philadelphia?
Yes. I work with clients anywhere remotely, and with Philly clients in person for meetings and on-location shoots.
How do I get a quote?
Send the project details through the contact form: what you need, your timeline and where it will be used. You'll get a proposal with the scope, deliverables and timeline.
Should I hire a freelancer or an agency?
It depends on the job. A freelancer gives you direct access to the person doing the work; an agency gives you a bigger team. I break it down in freelance designer vs agency.
Do you take small projects?
My work ranges from single event flyers and logos to full rebrands and multi-year creative direction. If it's a good fit, size isn't the issue.
What files will I get?
Everything you need to use the work: vector files, print files, web and social sizes. Here's what files to expect from a designer.
From the Design Dept.