Content that stops the scroll
Social media content, photography, short-form video, ads, thumbnails and decks from one creative studio in Philadelphia, so every post, ad and slide looks like the same brand.
[ What I do ]
One look, every channel.
02.2 / The raw material
Photography & content shoots
Great content starts with great raw material. I plan and shoot product, lifestyle and social content with the final formats in mind, so one shoot delivers photos for the feed, the site, ads and stories.
- Product photography
- Lifestyle shoots
- Social content days
- Retouching & editing
- Shot lists & planning
02.3 / Reels & TikToks
Video editing & short-form
Short-form video is where attention lives. I edit Reels, TikToks and YouTube Shorts with strong hooks, captions and on-brand graphics, cutting longer footage into many pieces you can post across platforms.
- Reels & TikToks
- YouTube Shorts
- Captions & graphics
- Repurposing long footage
- Cover frames
02.4 / Paid social
Ad creative
Ads have about a second to work. I design paid social and display ads in sets of variations (hooks, layouts and formats) so you can test what converts, all inside your brand's visual system.
- Meta & TikTok ads
- Display banners
- Variation sets for testing
- Static & motion
- All sizes & formats
02.5 / The click
YouTube thumbnails
Your thumbnail decides whether anyone watches. I design bold, readable thumbnails that work at phone size and build a consistent look for your channel, so viewers recognize your videos in their feed.
- Video thumbnails
- Channel thumbnail system
- Banner & avatar
- Text & face treatments
- Batch packages
02.6 / The room
Pitch decks & presentations
A deck is a story told one slide at a time. I design investor, sales and brand presentations that make complex ideas clear, with editable templates your team can keep using.
- Investor decks
- Sales decks
- Brand presentations
- Editable templates
- Slide graphics & charts
[ Who it's for ]
Brands & shops
A feed and ads that look as good as your product.
Creators
Thumbnails, edits and a channel look that gets clicks.
Founders
Decks and launch content that make the story land.
Retail & food
Product shoots and content that drive people through the door.
[ How it works ]
The process
01 / Discovery
Your business, audience, competitors and goals, so the work solves the right problem.
02 / Concept
Distinct directions shown on real applications, not floating on white.
03 / Production
Design, shoots, 3D, motion and everyone else involved, held to one standard.
04 / Rollout
Final files for every channel, plus guidance so it holds up after launch.
Selected work
All work
[ FAQ ]
Good questions
Do you post the content for us?
My focus is creating the content and the system behind it: templates, visuals, photo and video. Your team or social manager posts it, and I can set you up so that's easy.
Can one shoot cover a whole month of content?
Often, yes. I plan shoots around the formats you need so one day can deliver photos and video for posts, stories, ads and your website.
Do you design ads for Meta and TikTok?
Yes. I design static and motion ad creative in the sizes each platform needs, built in variation sets so you can test what works.
Can you make thumbnails in batches?
Yes. Most creators work in batches with a consistent thumbnail system so the channel looks cohesive.
Do you work with brands outside Philadelphia?
Yes. Shoots happen in Philly and the surrounding area, and design and editing work happens remotely with clients anywhere.
From the Design Dept.
02.1 / The feed
Social media content
I design social media content systems for brands, artists and businesses: content pillars, visual rules, custom templates and campaign posts. You get a feed people recognize without seeing your logo, and a kit your team can actually run with.