Work11 / Triple Eight Auto

Triple Eight Auto

Brand identity

A brand for a performance auto shop, from the triple-eight logo to bumper stickers, tees, the shop's vinyl signage and video.

Year
2020
Role
Art director, designer, illustrator, photographer
Tools
Photoshop, Illustrator, Procreate, After Effects, Lightroom
Services
Branding, 3D & motion
Triple Eight Auto, Brand identity cover

The brief

Triple Eight Auto is a performance shop that works on cars and installs performance parts. They came to me for a logo and identity built on three eights, in grey and orange, plus stickers and tees. I also helped produce the vinyl for the shop, and when it opened I had parts put on my own car and turned it into a video for them.

Process

I looked at what other auto and performance shops were using, then did my own take.

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Stickers

Bumper stickers for customers to rep the shop. They printed every design.

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Apparel

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The shop

I helped get the vinyl cut for the front desk and the sign out front.

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Videos

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Shop poster

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