Services06 / Photography

Philly product & lifestyle photography

Product, lifestyle, sneaker and food photography in Philadelphia from a creative director who's shot for Gopuff, Kicks USA and Garrixon. Every shoot is planned around your store, your feed and your ads, so the photos make people want what you sell.

Sneaker product photo on a red backdrop, shot by Vucifer for Kicks USA

[ What I shoot ]

Photos that sell the product.

06.1 / The product

Product photography

Clean, consistent product photos for your online store, marketplaces and ads. Lit and styled so the product looks the way it does in your hand, and shot as a set so your whole catalog matches.

  • Ecommerce & white background
  • Styled product scenes
  • Top-down flat lays
  • Detail & texture shots
  • Retouching & color

06.2 / The moment

Lifestyle photography

Your product in real hands and real places. For Gopuff I built a full lifestyle library around three styles: people with product, top-down scenes and product out in the world. That mix gives you photos that sell without looking like ads.

  • People & hands with product
  • On-location shoots
  • Mood boards & casting direction
  • Social-first framing
  • Photo libraries

06.3 / The drop

Sneakers & apparel

Five years shooting new product and lifestyle content for Kicks USA, a 200+ store sneaker retailer, plus customs for Garrixon and a studio shoot for streetwear brand Defiant Origins. I know how to make a pair or a piece look like the drop it is.

  • Sneaker photography
  • Apparel & merch
  • Lookbooks
  • Drop & launch content
  • Studio & street

06.4 / The craving

Food & drink

Snacks, drinks and packaged goods styled to make people hungry, like the product scenes in the Gopuff library. I also shoot menu items and spaces for restaurants, cafes and food brands that need photos for delivery apps, menus and social.

  • Packaged goods
  • Drinks & snacks
  • Menu items
  • Delivery app photos
  • Social content

06.5 / The story

Events & behind the scenes

From DJ Khaled's meet & greet at Snipes in New York (the line around the block, the arrival, the signing, the portraits) to documenting how Garrixon built custom sneakers by hand. Real moments that show people what your brand is about.

  • Launch events & meet-ups
  • Behind the scenes
  • Process & making-of
  • Portraits
  • Same-week selects

[ Recent shoots ]

Styled snack and drink product scene shot for Gopuff
Red sneakers on a red wall, product photo for Kicks USA
Lifestyle photo of a man relaxing with Gopuff snacks
Behind the scenes of a Garrixon custom sneaker being stitched
Lifestyle sneaker photo of black Nike Air Force 1s for Kicks USA
Household products styled on a kitchen counter for Gopuff
Portrait of DJ Khaled at his Snipes meet and greet
Lifestyle shoot on a basketball court for Kicks USA

[ Who it's for ]

Online stores

A catalog that looks consistent and converts.

Sneaker & streetwear

Drops, lookbooks and product that feel like the culture.

Food & drink

Photos that make people hungry, on the menu and the app.

Local shops

Real photos of your real business, not stock.

[ How it works ]

The process

01 / Brief & mood

Your product, your customer and where the photos will live, pulled into a mood board we both sign off on.

02 / Shot list

Every shot and format planned up front: store, marketplace, social, ads and web.

03 / Shoot

Studio or on location in Philly, styled and lit to match the mood board.

04 / Edit & deliver

Retouched, color matched and exported in every size you need.

Selected shoots

All work

[ FAQ ]

Good questions

Do you shoot in a studio or on location?

Both. Clean product shots get a controlled studio setup, and lifestyle shoots happen out in the world, around Philadelphia and wherever the story fits.

Can you shoot photos for Shopify, Amazon or Etsy?

Yes. I plan the shot list around your store and marketplace image requirements and deliver files sized and named so they're ready to upload.

Can one shoot cover my site, social and ads?

That's how I plan every shoot. One day can deliver product shots for your store, lifestyle photos for social and crops for ads.

Do you shoot events and commercial projects?

Yes. Beyond product shoots, I photograph brand events, launches and meet and greets, like the DJ Khaled meet and greet at Snipes, plus behind-the-scenes content like the custom sneaker builds I documented for Garrixon.

Do you retouch the photos?

Yes. Every final image is color corrected and retouched in Lightroom and Photoshop so your catalog looks consistent.

Can you also design the brand and the content?

Yes. I'm a designer and creative director too, so the same person can shoot the photos and build the social content, ads and brand identity around them.

From the Design Dept.