Creative direction & web
A freelance creative director in Philadelphia for launches, campaigns and drops, plus websites and landing pages that carry the idea online.
[ What I do ]
One idea, everywhere.
05.1 / The idea
Creative direction
Creative direction turns a business goal into one strong idea, then makes sure everything you put out serves it. I lead concepts, visual worlds, shoots and teams across launches, campaigns, rebrands and drops, and design much of it myself.
- Campaign concepts
- Visual worlds & moodboards
- Shoot direction
- Team & vendor direction
- Rollout planning
05.2 / Online
Web design
Your website is where people decide whether to work with you. I design websites and landing pages with a real point of view, built to load fast, read well on phones and turn visitors into inquiries and sales.
- Websites
- Landing pages
- Squarespace builds
- Mobile-first layouts
- Launch support
[ Who it's for ]
Founders
Senior direction without a full-time hire or agency retainer.
Brands launching
A product, collection or rebrand that needs to feel like an event.
Artists
One visual world across music, merch, shows and social.
Businesses online
A website that finally looks as good as your work.
[ How it works ]
The process
01 / Discovery
Your business, audience, competitors and goals, so the work solves the right problem.
02 / Concept
Distinct directions shown on real applications, not floating on white.
03 / Production
Design, shoots, 3D, motion and everyone else involved, held to one standard.
04 / Rollout
Final files for every channel, plus guidance so it holds up after launch.
Selected work
All work
[ FAQ ]
Good questions
What does a creative director do?
A creative director owns the idea and makes sure everything a brand puts out serves it, from concept and visual direction to shoots, teams and quality control across every channel.
Freelance creative director vs. agency?
A freelance creative director gives you senior direction without agency overhead, often with hands-on design included. Agencies make more sense for huge, multi-channel campaigns with big teams.
What platforms do you design websites on?
I design and build on Squarespace, and can design layouts for other platforms when your developer handles the build.
Can you direct a single launch or campaign?
Yes. Many projects are one launch, drop or campaign. Others become ongoing creative partnerships.
From the Design Dept.