Exxxotica

The old feed had a brand disconnect. No consistency from post to post, and the grid looked all over the place. For an expo that sells tickets, appearances and specials, that makes every post work harder than it should.

A set of templates that cover every post type the account needs:

• Feature posts for each guest appearing at the show
• Close-up posts for countdowns, birthdays and experiences
• Sales and specials with the promo code boxed and the discount in big type
• Reel covers that match the grid
• A recap video cut from footage on the show floor

Every post shares the same parts: the Exxxotica wordmark up top, a magenta and purple palette, heavy condensed type, and the show dates and venue at the bottom. Swap the photo and the headline and the post is done. On the grid the posts now read as one brand.

The recap edit uses the same pink and the XXX from the logo as transitions, so the video and the feed feel like one campaign.

A content system beats one-off posts. Once the templates exist, the team can post fast and stay on brand. More on how I build these in social media content and the Instagram carousel guide.