Work29 / Misfortunate
Misfortunate
Streetwear logo & apparel
A hand-drawn crossbones logo and apparel for Misfortunate, a streetwear label: a graphic tee and all-over-print joggers.
- Year
- 2022
- Role
- Designer
- Tools
- Photoshop
- Services
- Branding, merch
The logo
A loose, hand-drawn mark: a cat face with an X eye and a bone through it, sitting over a scrawled “Misfortunate” wordmark. It looks drawn with a marker on purpose. Bad luck, but make it fun.
The apparel
- A black tee with “misfortunate” in a curved blackletter over a fisheye-style anime graphic
- All-over-print joggers with the mark on one thigh and the wordmark running down the other leg
Design decisions
The logo is white line work only, so it prints in one color on anything. Blackletter on the tee gives the label a classic streetwear voice, and the joggers turn the logo itself into the graphic. Big, simple placements read from across a room.
What it shows
Streetwear lives or dies on the graphics. More in streetwear & sneaker brand design and merch design.
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