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How to Make Lightroom Presets (and Sell Them)
A preset that only works on one photo isn't a product. How to build, test, package and sell Lightroom presets people actually keep using.
How to Design YouTube Thumbnails People Actually Click
A thumbnail has to work at the size of a postage stamp. Specs, design rules and a testing process for thumbnails that earn the click.
Product Photography for Ecommerce: How to Plan a Shoot That Sells
How to plan an ecommerce product shoot that sells: the shot list, white background vs lifestyle, consistency, angles and marketplace file specs.
What Files Should You Get From Your Designer? A Handoff Checklist
The exact logo and brand files you should walk away with, what each one is for, and a handoff checklist so nothing is missing later.
A Designer's Guide to Philadelphia Screen Printers and Merch Shops
Philly print shops worth knowing, how to choose the right printer for your merch, and exactly what files to send so your shirts come out right.
Merch Design That Actually Sells: A Guide for Brands, Artists and Clothing Lines
Most merch is a logo on a shirt and ends up in a drawer. How to design apparel people actually want to wear, and buy again.
How to Build a Social Media Content System That Actually Looks Like Your Brand
Posting more won't fix a feed that looks like everyone else's. Here's how to build a content system that makes every post recognizably yours.
How to Make a Graffiti Font: From Sketchbook Throw-Ups to a Working Typeface
From graffiti forms to a working personal type system: the exact steps I use to turn throw-up letters into an installable font.